Friday, February 26, 2010

BIG, EXCITING changes for fin+roe!

fin+roe

i cannot begin to explain to you how excited i am to finally announce the following news. i've been tucking this information up my sleeve for almost 3 months now!

back in december i was offered the amazing opportunity to partner with the whitney english company for sales, marketing, customer service, fullfillment and accounting services for my fin+roe brand! i was honored to hear that a stationery veteran such as whitney thought my line was something she'd like to align with her own.

i've had really great feedback on my fin+roe line since it launched, but i just don't have the time it takes to grow it in the way i want to. this partnership will afford fin+roe so many opportunities in a way that i would not have been able to do on my own. now, i will be able to focus my attention solely on designing instead of sales, marketing, customer service, and accounting while the whitney english team takes care of those things for me!

of course, a few changes come with this partnership. the biggest change will be the brand under which fin+roe is sold wholesale. for those of you not in the stationery business, it might seem confusing to change the name of my company. let me try to explain. i will continue to sell the fin+roe line online through my site. nothing there will change. (including my new letterpress line) however, by doing this, i'm technically competing with our wholesale retailers who invest money in our brand in order to sell it. to ensure i do not directly compete with them, we're going to be selling wholesale under a different brand. so, here's the big brand reveal. fin+roe wholesale will now be sold under the name citrus+clover, and here's the lovely logo.

citrus+clover

i'm so excited about this new opportunity. i have been feverishly working on getting my line complete so that the team at whitney english can have an album ready for release in time for the national stationery show this may. (or, maybe even sooner!) they'll be taking pre-orders for the updated album immediately. hopefully, this means that by the end of the year, you will see citrus+clover in a store near you!

if you're a retailer interested in pre-ordering the citrus+clover album, please contact the whitney english company at: 405.608.0061

if you're a current retailer of the fin+roe album, the whitney english team will be contacting you with the details on how to switch over to the new brand.

9 comments:

Leap Frog Paper said...

YAY Lori!

Oh My Ampersand said...

That is GREAT NEWS! It cannot be more spectacular than that. Dreams do come true! Congratulations on growing your creativity! :)

Jasmine/HLPaper said...

Fantastic news Lori!! How exciting for you...

Making it Lovely said...

Super exciting! What a fantastic opportunity. I'm thrilled for you!

Jaimee said...

Congrats! I may be joining the team shortly as well. I'm so excited!!!

one sydney road said...

WOW, congrats, that's great news!! And btw...can I just tell you how much I love the fin+roe greeting cards...way too cool and gorgeous designs!

carina said...

Hooray! Congrats on the big news, Lori! Loving the new letterpress line too. :)

Jill said...

Yeah!!!!!!!

SweetBeaker said...

congratulations, lorrie! this is awesome news!

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